We extend our warmest congratulations to Zheng Shen on the publication of “Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram”. The journal was indexed in SSCI and AHCI. Through meticulous research and the innovative application of DiVoMiner for content analysis, Shen has provided invaluable insights into the evolving dynamics of customer-brand engagement and virtual influencers, specially a field with limited analysis. This study not only enhances our understanding of digital marketing dynamics but also exemplifies the power of AI-powered content analysis in analysing social media trends and effectiveness. Kudos to Shen for such an enlightening contribution to the field.

Link to the article: https://www.nature.com/articles/s41599-024-02698-y